The mission of the Advertise for Life initiative is to reach women considering abortion through a variety of compelling advertisements that will encourage them to choose life for themselves and their child. The ads, which vary from billboards to radio spots to Facebook and Instagram ads and more, connect women, through a website and hotline number, with local pregnancy resource centers that can offer immediate assistance. The campaign operates the ADifficultChoice.com website, the direct link to the pregnancy resource centers.
How You Can Help
Spread the Word: Our goal is to reach women facing unplanned pregnancy and direct them to pregnancy centers across the state. To help expand that impact, we need you to spread the word about ADifficultChoice.com through email and social media.
Contribute: Running advertisements are expensive, but they work. 100% of your donations to the Louisiana Right to Life Advertise for Life Fund will go to these life-saving ads across Louisiana, and your gift is tax-deductible. MAKE A DONATION ONLINE TODAY!
Attend a Bowties for Babies Soiree: Bowties for Babies: A Southern Style Soiree for Life, is held each spring in Baton Rouge to raise money for the Advertise for Life project. Learn more about the next event.
From Dana Hammer, Campaign Chairwoman: “The Advertise for Life Initiative is an outgrowth of the monthly pro-life luncheons my husband Mike and I host quarterly in the New Orleans area. At these luncheons, dedicated pro-lifers from around the region share ideas on how to expand outreach and services to pregnant women. In 2010, I felt God tugging at my heart to do more. I sincerely believe that there are many more people in Louisiana who would like to save precious babies from abortion, and advertisements are a great way to reach the hearts of young women in our community. To accomplish this goal, we teamed up with Louisiana Right to Life and created the ADifficultChoice.com Campaign, which launched in September 2011.”