Louisiana Right to Life’s Billboards Have Been Seen Over 250 Million Times!
Every day across Louisiana, especially in the Lake Charles region, thousands of drivers glance up and see a message they weren’t expecting – a tiny hand, a beating heart, a reminder that every human life has value.
This month, we’re excited to celebrate an incredible milestone. Louisiana Right to Life’s pro-life billboard outreach has now been viewed more by more than 250,270,092 million people!
That number is hard to imagine. A parent driving home from work. Maybe a student riding to school. A grandmother running errands. And, prayerfully, a woman facing an unexpected pregnancy who just needs a sign of hope. Every one of our pro-life billboards is an opportunity to spark a conversation, change a heart, or connect someone with life-affirming support.
And we only began collecting these numbers consistently in 2023, when 16 billboards we placed were viewed 90,000,000 times. It continued in 2024 with over 109 million views, then again in 2025 with over 38 million views.
We’ve been displaying pro-life billboards for years before this, so we can’t begin to imagine how high the number may actually be!
This outreach took off with one woman who simply wanted to make a difference.
Mary Wilkinson stands in front of groundbreaking pro-life billboard.
After praying about how she could defend unborn children in her community, Southwest Louisiana volunteer Mary Wilkinson approached Louisiana Right to Life with an idea to place pro-life billboards in the Lake Charles area. What started as a local effort quickly grew into something much bigger. As supporters across the state embraced the vision, billboards began appearing in communities throughout Louisiana, carrying messages of hope to millions of motorists each year. We are grateful to Mary, Dennis Husers, Dan Corcoran, and our many generous billboard donors who work tirelessly to spread the pro-life message!
Over time, those messages have continued to evolve. Some have highlighted the remarkable development of unborn babies. Others have encouraged women facing difficult pregnancies to visit FindHelpLA.com, a website we created where they can connect with local pregnancy resource centers, among other 600+ public and private social services, and receive free or low-cost support. Most recently, our Love Them Both campaign has reminded families across Louisiana that we love every mother and every baby.
One of the most remarkable things about billboard outreach is that we’ll never know its full impact.
We won’t hear every conversation that begins in the family car. We won’t know every mother who chooses to seek help after seeing a sign. We won’t meet every child whose life was influenced, or saved, because someone paused to consider the humanity of the unborn.
But we know those moments happen.
Years ago, when the first campaign launched, Mary Wilkinson said, “Think of the millions of times these messages will be viewed. Think of the conversations about life in the womb that will occur.”
Today, those millions have become more than a quarter of a billion!
This milestone belongs to every supporter who funded a billboard, prayed for this outreach, shared our vision, or simply believed that changing culture begins by reaching people where they are.
Because of you, over 250 million opportunities have been created to proclaim the dignity of every human life.
And we’re not finished.
As long as hearts can be changed, women can be supported, and unborn children need advocates, we’ll continue finding innovative and effective ways to bring the message of life into communities across Louisiana.
Thank you for helping make this quarter-billion milestone possible!
To make a donation towards our billboard campaigns, visit www.ProLifeLouisiana.org/donate!
